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Writer's pictureNilesh Limaye

7 Principles to build your Brand!

In today's highly competitive market, maintaining a steady course can be a daunting task, especially for startups and emerging firms. Most of the organization's despite setting out with a clear vision, find themselves carried away either by the actions of competitors or disappointed by the outcomes of their marketing campaigns.


Article by Nilesh Limaye
Article by Nilesh Limaye

Though I understand that It's very difficult to move ahead without yeilding desired results but companies need to consistantly try hard and put their all sincere efforts if they really want to serve the benefits of their offerings to their customers.

Following are the key points which need to be considered to create Brand out of your product or service -


  1. Be Consistant - Customers want to believe you, Consistency across all aspects of your business – from your social and digital marketing presence to your product offerings and after-sales service – can set you apart and build lasting relationships with your audience.

  2. Treat Marketing as one of your employees - Treat marketing as a valuable team member rather than just another expense. A robust marketing strategy works tirelessly for you, promoting your brand 24/7 and connecting you with potential customers.

  3. Sell Emotions not products - Don't try to sell the product or service rather sell the emotions. The most successful brands having strong reach in market never sell their products, they sell emotions and continue build trust among customers with their quality offerings.

  4. Stay focused - While it may be tempting to offer a wide range of products or services, it's crucial to stay focused on one or two unique selling propositions (USPs) that address your customers' most pressing needs.

  5. Always embrace Mid Course Corrections - Don't go with the market or employees emotional feedbacks but always rely on data to take strategic mid course actions whether it involves pricing, target audience, or marketing tactics, based on insights derived from data analysis.

  6. Allocation of budgets - Whether you're a startup or an established enterprise, allocate your budgets wisely, taking into account market size, pricing of your offerings, target customer segment, and contingency plans.

  7. Be a Market Man - Don't depend on you team solely to get results for you, rather visit market frequently to take the genuine feedback of your offerings directly from end users, this will help you taking appropriate steps going forward.By adhering to these principles and adopting a strategic approach to branding, businesses can navigate the challenges of the market landscape and position themselves for long-term success. Remember, building a strong brand is a journey, but with dedication and perseverance, the rewards can be substantial.


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